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Recently, I found an article entitled "Sneaker company in doghouse after dead dog ad BY MARTHA C. WHITE" featuring shoe ads by PEARL IZUMI. This article sums up that depiction of dead dog is not good for advertising. This is because pet lovers view such ads as offensive. For example, they might view that the shoes makes them run so hard that they might kill their dogs. To make matter worse, most pet owners like to jog or walk with their dogs. Although the message that the company want to relay to consumer is the shoe makes the owner to run faster, the company failed to identify possible negative interpretations that generated by the ads.
Ads featuring dead animals are usually ill-received by the public. With that said, I remember when my Dad showed me this commercial a while back (see the link below).
ReplyDeletehttp://www.youtube.com/watch?v=hLIkjWFNAKI
Although these commercials involve a cat and a pigeon, not dogs, they could still be extremely relevant to your topic here. The one involving the cat is particularly morbid, as it shows what appears to be the poor creature getting decapitated. Albeit this is all special effects and no animals were actually harmed in the making of these ads (hopefully), the moral implications of such an ad should still be taken into account.